An award-winning full integrated Valentines Day campaign for the KOÇTAŞ the biggest Turkish retailer of home improvement and construction products and services. Our campaign was constructed on word-playing slogans "I Levye" which is sounds like "I love you" and the same time "levye" means "crowbar" in turkish and a product selling at KOÇTAŞ.
"How to put a construction retailer's name up on front on valentine's day?" was a biggest problem to solve on our brief. Insted of connecting emotions, by connecting words which has the same sound but comes completely from other worlds. Just like "I vana be with you" which vana means valve in Turkish. Now there is another shop-stop before you decide your valentine's day gift...just...maybe.
CASE STUDY VIDEO